David Solzberg.
Presenting the art of 'Harvesting California'. Juicy and colorful success.

David Solzberg is a commercial photographer specializing in food and produce industries. His award winning studio produces creative and innovative photographs for food manufactures, growers, distributers and retailers in California and throughout the world for almost 40 years. 
Browse the Art of Harvesting in Golden California by David Solzberg below.
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Solzberg Studios web-site. 

Making art as business

See full interview with David Solzberg about being a food photographer and running this business successfully in California.

David Solzberg: I wanted to be a fashion photographer. I wanted to work with all these beautiful women,  everybody in town wanted to be a fashion and celebrities photographer, but when I started meeting these models, I realized I didn't want to meet these models. When I first started shooting on my own I was shooting models and girls and that was just the fun thing to do. I'd walk up the street and: "Hey I want to photograph you". I was a student, I had no problem approaching people with some idea. 
Vitart-InfoHow did you start working as a food photographer?
DS: Food was something that was always fascinating to me for some reason: "How do I make things look better?" And, also there was a concern "how am I going to create a career in Los Angeles being a fashion or a celebrity photographer?". There may be fifty thousand photographers in the city and forty five thousand are shooting celebrities or models. So, I always felt I could be more competitive as a food photographer because there'd be less food photographers in town and there was something about it that I really enjoyed, that was different than just the chit-chat or getting to know somebody and trying to make them look good. I wanted to do something that was unique.

VIWhen you work, do you try to tell some story, some patterns with your objects, which people may understand with their mind, or are you trying to influence their emotions so they related themselves to the food you promote?
DS: First, I'm trying to satisfy my client. If I see them using my image, that means I have a success because they like it. I'm really trying to bring out emotions: the emotion of hunger or the emotion of "that looks like something I want to eat". Which is difficult. I mean there are many times I'll see an ad for a food company and the food just doesn't look appealing. It's my job to make something that's unappealing - appealing. There was a time when I was shooting close-ups of produce and in my head it was: "How does this smell when I look at it?" So, I have a stem. I'm doing a close-up how does it smell before it goes in my mouth. How can I make this look that it smells good? I'm trying to make it as appealing as I can. When people are going to look at my portfolio, I tell them look at my portfolio before you eat lunch because then you're going to be hungry and lunch is going to be better for you.